Young Cannes Lions ‘23

STEP 1
BudapestThe preselection for the Young Lions is widely known in Hungary. In 2023 60+ young talent competed for the opportunity to show up in Cannes.
All 7 categories were up and running, and I didn’t take any chances: I competed in film with Timi and print with Balázs. 2 briefs in 48 hours resulted in winning both.
All 7 categories were up and running, and I didn’t take any chances: I competed in film with Timi and print with Balázs. 2 briefs in 48 hours resulted in winning both.
︎︎︎FILM CATEGORY
TikTok for PhilipsCopywriter: Tímea Maróti
📬 BRIEF
Create content for Philips 8000 Aqua Plus that has viral potential and explains a new technology called 360° suction.
Create content for Philips 8000 Aqua Plus that has viral potential and explains a new technology called 360° suction.
︎︎︎PRINT CATEGORY
OOH for McDonaldsCopywriter: Balázs Baritz
📬 BRIEF
Create an OOH employer branding campaign in order to restore the bad reputation of working at Meki.
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Create an OOH employer branding campaign in order to restore the bad reputation of working at Meki.



STEP 2
CannesSince I don’t have a twin, I had to choose only one category to compete at Young Cannes Lions, which was print.
︎︎︎PRINT CATEGORY
Image for EcoTreeCopywriter: Balázs Baritz
📬 BRIEF
Create an image ad that conveys the idea of the brand: Buy a tree online, we plant it and create biodiverse forests around the world. When your tree is ready for use for whatever reason, we give back your money. It’s not a financial product, but the feeling of owning the value of the growing tree.
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Create an image ad that conveys the idea of the brand: Buy a tree online, we plant it and create biodiverse forests around the world. When your tree is ready for use for whatever reason, we give back your money. It’s not a financial product, but the feeling of owning the value of the growing tree.

😬️ INISGHT
Climate anxiety is creating dark feelings about the future.
Climate anxiety is creating dark feelings about the future.
💡 IDEA
Turn your climate anxiety into a thoughtful act. Instead of burying the future, rather take part in the birth of co-owned, biodiverse forests.
Turn your climate anxiety into a thoughtful act. Instead of burying the future, rather take part in the birth of co-owned, biodiverse forests.
Thank you for your support and talent Balázs&Timi
