Novo Nordisk - Nothing Straightforward
︎︎︎ABOUT
At first glance, obesity can seem straightforward — but the truth is much more complicated. For World Obesity Day 2025, Novo Nordisk set out to tell that bigger story with a film that opens up new ways of looking at the issue. By breaking away from tunnel vision, the campaign encourages us all to think differently about obesity and the many challenges tied to it.
The campaign was launched on social media in key global markets including Japan, Canada, France, Brazil.
The campaign was launched on social media in key global markets including Japan, Canada, France, Brazil.
︎︎︎CREDTIS
Client - Novo Nordisk
Agency - NoA Health
Creative Director - Christopher Peacock
Production - Holy Ravioli
Agency - NoA Health
Creative Director - Christopher Peacock
Production - Holy Ravioli