For centuries, dogs have been there for us through the good times and the bad. After the pandemic adoption boom, pet shelters see increasing numbers of homeless dogs.

A campaign for Take Me Home dog rescue that highlights the four-legged friends of iconic Hungarian figures.

We showcased all the scientists, artists, who drew inspiration from their dogs to create groundbreaking works, make significant discoveries, and lead their countries with love and care.

Our campaign spanned over a century of history, fueled by countless hours of research, to convey a powerful message: adopting a dog is a timelessly good thing.

“We don’t state, who owns a rescued dog is a legend, but Móricz had one.”

Zsigmond Móricz - Writer

“We don’t state, who owns a rescued dog is a genius, but Szent-Györgyi had one.”

Albert Szent-Györgyi - Inventor of vitamin C

“We don’t state, who owns a rescued dog is a muse, but Léda had nine.”

Adél Brüll - Lover of Endre Ady poet

“We don’t state, who owns a rescued dog is talented, but Babits had one.”

Mihály Babits - Writer and poet

Client - Take Me Home dog rescue
Agency - Dentsu 2023
Creative Director - Rita Kovács-Alberti
Copywriter - Tímea Maróti

︎Hungarian Creative Awards
AranyPenge - 1xSilver, 1xBronze
Prizma - 1xGolden, 2xSilver
Hipnoyis - 1xBronze