Commas for Acceptance

︎︎︎BACKGROUND
It's shocking how LGBTQ+ people are being attacked by the government in Hungary. They create laws, regulations, and smear campaigns constantly, making each day harder for the community to live in a country of hate.
︎︎︎CASE STUDY
But sometimes they step into some 💩, which gave us the perfect opportunity to react and draw awareness to the worrying situation.
Coming alive in a print ad, in association with Háttér Society (Hungary’s largest LGBTQ+ NGO) we proudly reacted to the comma error in the anti-gay regulation.


︎︎︎CEDITS
Client - Háttér Társaság (Háttér Society)
Agency - Dentsu Creative 2023
Creative Director - Rita Kovács-Alberti
Agency - Dentsu Creative 2023
Creative Director - Rita Kovács-Alberti
︎︎︎RECOGNITIONS
︎Hungarian Creative Awards
AranyPenge - 1xSilver
Hipnózis - 1xGolden, 1xBronze
AranyPenge - 1xSilver
Hipnózis - 1xGolden, 1xBronze